For some, the gap between the latest novelties from 2023 and those of this year is a time for reflection and quick thinking. This is particularly true for those brands who try to fill the gap by taking advantage of a temporary pause in otherwise relentless progress of time. For some context, most watch brands are waiting for Watches and Wonders Geneva to show their hands…even if they are not participating. The frantic rush to appear as one is more than just a bunch of people talking in a hurry.
The Spring Issue of WOW Singapore (issue number 72) serves two purposes. The Spring issue of WOW Singapore (issue # 72) is an excellent springboard for brands who are looking to avoid the novelty craze that will hit in 2024. You can read more about their bravery in the Highlights section. However, the team wants to make it clear that the message could be lost in the whirlwind of the future unless you sell MoonSwatches. Unsurprisingly, most of the watches coming out in the first three months of 2024 will come from a single watchmaking group. This includes our cover star: the Blancpain Villeret Quantieme Perpetuel or Villeret Perpetual Calendar.
Guido Terreni, CEO of Parmigiani Fleurier, gives us a different perspective. He says that people pay attention to watches only once a year, and it’s important to spread the word at this time. There is something to be said about timing the messages to coincide with the arrivals of the actual watches. It is possible that the most popular and desired watches are not available to all customers, but alternatives will be.
Here is where all the contemplation mentioned above comes into play, because the team has been pondering for the past six-months what their horological weaknesses might be. All this thought has resulted in dozens of brands and watches, which are all grouped under the banner Unusual Suspects. There is also a selection of gold offerings and an in-depth look at German watchmaking.
There are also brands who showcased their latest products in January and have already begun preparing for Watches and Wonders. We have covered the most important watches from LVMH. It is important to check out the latest news here before the big game in the Swiss watchmaking capital.
For more on the latest in luxury watch reads from WOW, click here.