Meet Los Angeles’ jewelry label VRAI, which is shaping the future of diamond jewellery. Known for their diamonds that are produced in their very own certified zero-emission foundry (powered by 100% renewable energy), they give their esteemed customers the capability to cut their own rough diamond to create sustainable jewelry–and this is a thoroughly bespoke offering.
VRAI has recently teamed up with a prominent company. Petra Flannery and Meehan Flannery are celebrity stylists Create a bold capsule range. The collection offers California-inspired jewelry styles that transcend trends. It features 8 VRAI created diamond shapes in combinations which balance modernity with timelessness. VRAI’s geometric Diamonds Set into a domed gold shape, the result is an elegant collection.
The 15 fine pieces of jewelry can either be worn separately as statement pieces or they can be stacked and layered for a stunning look. “These pieces can be worn across years and generations because sustainability is also timeless; it lets beauty exist without disruption. We want to empower people and make them feel that these pieces enhance beauty. We also want people to feel the energy of the powerful—and renewable—river which is used in the creation of the diamond, and the energy of California’s breezy oceanside environment.”
Mona Akhavi is the President of VRAI, and of course, she’s delighted to have collaborated with the stylish sisters, after all, they have been long-time supporters of the jewelry label, Mona says, “This capsule collection combines their elevated styling with VRAI’s expertise in crafting fine jewelry and unique diamond shapes which are cut to the top 1% in the world, giving incredible scintillation and brilliance.”
As well as recycled solid gold, this collection features 8 diamond shapes created by VRAI in their carbon-neutral certified foundry which is situated in America’s Pacific West. Round, Ovals, Pears, and Half Moons are all classic shapes that stay true to the aesthetic of VRAI. They have been combined architectural shapes such as Kite, Lozenge Hexagons and Shields in order to create fine jewelry that transcends time.
Shop the collection now on VRAI.com; prices range from $2,400 to $22,100.