Celebrities are recognized as influential in setting trends and influencing consumer choice. The fashion industry continues to be inspired by many of the garments worn by style icons over the years. From Audrey Hepburn’s sophisticated glamor and introduction of the iconic black dress to James Dean’s rebellious denim and leather look, many of the outfits showcased by celebrities in days gone by remain steadfast items in present-day capsule wardrobes.
Activewear, or athleisure, is a fashion genre that has evolved as trends continue to change. It combines fashion and function. This portmanteau word combines casual and comfortable clothing that is designed for both active pursuits and everyday wear.
According to recent figures, it is expected that the global sportswear sector, valued at USD 358, billions, will reach USD 450, billions by 2028. It’s no surprise, then, that many celebrities are either endorsing or creating their own activewear lines and capitalising on this growing trend. In this article we’ll take a look at a few well-known stars who are setting the standard in the activewear market.
Ivy Park by Beyoncé
Launched in 2016, this activewear line owned by the American singer, Beyoncé Knowles, focuses on gender-inclusive apparel through modern aesthetics and versatile performance wear which can be worn both casually or at the gym. Streetwear-inspired, the brand offers a variety of leggings and sports bras as well as hoodies and sweatshirts.
Kate Hudson, Fabletics
Fabletics, founded in 2013 by Kate Hudson and her husband, has grown to be one of the most successful activewear brands. It is expected to reach revenues of 500 million dollars in 2023. The brand offers affordable, high-performance activewear that comes in a variety of styles, colors, and designs. It focuses on trendy, comfortable items such as leggings and sports bras.
Kanye west Yeezy
Yeezy was created by Kanye, an American rapper and designer. Yeezy began as a shoe label. It has since grown to be a fashion icon among fashion lovers worldwide. Yeezy teamed up with Adidas and Nike to release limited-edition sneakers. The brand now offers streetwear-inspired sportswear, including tops, bottoms, and outerwear.
Celebrity Inspired Activewear
While some celebrities dedicate their time to activewear, other celebrities lend their name and style to limited-edition items. They also infuse their personality and unique style into collaborative collections. Activewear inspired by celebrities includes:
- Nike Kobe Bryant Collection: Kobe 4 Black Mamba, Kobe 6 Black Mamba, and Nike Kobe 5 Girl Dad are all sneakers inspired by the basketball star Kobe Bryant.
- Puma Fenty: This collaboration features streetwear inspired apparel, including clothing, footwear and accessories, from Barbadian singer Rihanna and sportswear brand Puma.
- Reebok Victoria Beckham Reebok and the former Spice Girl have collaborated to create a chic, sophisticated take on activewear.
Activewear will continue to revolutionise fashion and blend seamlessly into everyday life. It is no surprise that celebrities are at the forefront of these markets and movements.
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