What makes a perfume iconic? What makes a perfume iconic? Mugler, it’s a combination of architectural bottles (that look otherworldly) and a full-bodied scent that’s at once sweet, floral, fruity and woody. It helps that the olfactory mixtures capture the spirit of Mugler, which is high fashion and aimed at strong women.
Danièle Lahana-Aidenbaum, president of Mugler fashion and fragrances, perfectly sums it up: “Whoever you are, whoever you want to be, Mugler’s hyper-strong silhouettes and groundbreaking fragrances allow you to sculpt your identity. You can become a supercharged version yourself. With values of self-affirmation, body empowerment, and self-staging, our brand is forever pushing disruption.”
Mugler makes you feel strong, almost invincible. Alien Hypersense, the latest fragrance from Mugler, is no different. Hypersense, a floral fragrance with a strong scent, is created by Dominique RopionThe same master perfumer that created the first Alien In 2005. “Dominique made sure that Hypersense is for the modern times but you can definitely feel it’s still from the same family,” remarks Danièle.
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Hypersense is lighter and more fresh than the original. It’s made for women of today. It kicks off fresh and fruity with top notes of mandarin and pear and dries into a white bouquet, headlined by sustainably-sourced jasmine sambac absolute. Once it hits the base, you’ll recognise that same cashmere-like amber-woody sensuality felt in the original Alien. What is the ELLE team love is it’s lasting power—perfect for a night on the dance floor.
The new bottle is a prism like talisman that is bold and otherworldly. Lacquered in a captivating halo of deep red, purple, and scarlet orange, it echoes the ombré effects reminiscent of Mugler’s spring/summer 2024 collection.
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Fronting the perfume’s hyper-vivid campaign is runway model and Mugler’s new muse, Anok Yai. “Growing up people used to always say I looked like an Alien,” muses the British-based Sudanese model. Incidentally, Anok opened Mugler’s fall/winter 2023-2024 show, signalling the brand’s return to live shows, and closed the spring/summer 2024 show last autumn.
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To mark the momentous occasion, Mugler hosted a dance party at Singapore’s ArtScience Museum on 3 July 2024, bathed in a neon blue glow à la Blade Runner. In sexy black outfits, invited guests arrived from all over the region. They would have fit right in with a cyberpunk world. They mixed and mingled over cocktails and canapés, got their digits decorated at a nail station, and unleashed their inner sirens at elaborate photo stations, striking their best poses with iconic Mugler fragrances like Angel, A*MenAlien Hypersense, a new product launched in January.
Street dance troupes performed as well. EquipoRegional DJs Levi Oi From Vietnam Notes Thailand Jo Vynn Local rapper-song writers and artists from Malaysia Yung Raja You can also find out more about the following: Alyph. Among the notable personalities who attended were celebrities from Southeast Asia. Mae Tan, David Eung Hao, Haven, Alexander Diaz, Chalita suansane. Jach Manere.
This article was originally published on Elle.Sg.
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