Rodo was founded by Romualdo Dori in 1956. It is a luxury accessory label that exudes quality and elegance, which are synonymous with Italy. The brand offers a wide range of luxury footwear and bags, which are all lovingly made by talented artisans. Today, it’s a family affair with the two daughters, Martina Dori and Giorgio Dori at the helm, handling the creative direction of the brand. Rodo’s CEO, Gianni Dori shares insight into this luxury accessories house, from its aesthetic through to the process, and customer.
Tell us more about Rodo’s heritage.
Born as an artisan brand in 1956 thanks to the creativity and experience of its founder, Romualdo Dori, from which derives the acronym that created the brand’s name. Today, the label is firmly guided by the founder’s sons Gianni and Maurizio Dori, who at the same time are assisted with great enthusiasm and commitment by their children. A history of excellence both for the quality of the materials used and the personnel involved, a sign of the highest level of ‘made in Italy’.
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What would you say about the style of Rodo?
In one word, luxury is about uniqueness, craftsmanship, refinement, sustainability and quality. The cornerstones are a style, which has been internationally recognized as a symbol of elegance and creative flair. The brand is evolving today, while preserving its style. Modernity is found in the exploration of new materials and technologies.
What are the core values of your company?
Quality, craftsmanship, and elegance. Rodo has always been known for its interweaving midollino with straw. The research for the raw material is the first step. After the research, only then will skilled artisans begin their interweaving work. It is the same for materials other than midollino or wicker. Rodo is a company founded on artisans and the love of good food.
Who is your client?
Rodo has luxury boutiques in all the major cities of the world. From London to Moscow, Los Angeles to Singapore and Shanghai, Rodo can be found. All over the world you can find our esteemed clients, who are well-known for their stylishness.
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How do you plan to evolve the brand in order to make it more appealing, while still staying true to its rich heritage? It is important to us that we maintain the quality of our products and their uniqueness.
What markets does Rodo perform best?
Rodo is very successful in Asia, SEA, Europe and the UK. We also have a presence at Harrods and Selfridges. We also made efforts during the last two years in Australia through the opening of David Jones in Sydney and Rustan in Manila.
What collection are you currently designing? And what’s the inspiration for it?
Currently, Rodo is designing the FW 2024/2025 collection — the inspiration is top secret!
What has been the highlight of your career to date?
The best highlights were the openings of the Rodo stores in Beijing and Milan. The presentation of vintage bags in Selfridges last month was also a very emotional experience. This had never been done previously.