By way of the aerospace business and academia, Noema made her method into the style business and carved out her eponymous way of life model, and on the coronary heart of it? Properly, for NOEMA, there’s a concentrate on thought-about items – from design to supplies, manufacturing to wearability; these are timeless items that you simply’ll love and wish to put on over (and over) once more. As Noema says, they’re items that you may depend on. We meet up with the designer to be taught extra about her model.
How, when, and why did you get into the business?
Initially, I used to be educated as an Aerospace Engineer and continued in academia to the Ph.D. degree. As an aerospace engineer, my area of schooling was primarily the design, growth, testing, and manufacturing of plane and spacecraft. My coaching gave me in-depth abilities and an understanding of aerodynamics, propulsion programs, automobile dynamics, management, and design. As an aerospace engineer, my talent set is broad and multidisciplinary, and I can contribute to many various sectors.
My Ph.D. studied the tradition of the engineering occupation and the way it interacted with gender. The outcomes have been very attention-grabbing, so I used to be decided to proceed with a post-doctorate and comply with a profession in academia. Nevertheless, in 2020 when the pandemic hit, my profession path took an surprising flip.
In the course of the pandemic, I began to design homeware and clothes for myself and my dwelling. I confirmed my items to my buddies and neighbors, and to my shock, they actually appreciated them and requested me to create comparable articles for them. Quickly my buddies enquired and ordered my designs for his or her Christmas presents. I used to be shocked, to be sincere, however they beloved the high-quality materials I used to create the designs.
Years in the past, a instructor informed me, “Each engineer has an artist and an entrepreneur hidden deep inside.” At the moment, I didn’t pay a lot consideration to it, however his phrases at all times stayed with me. So little did I understand how exact his beliefs could be in my case and the way a lot my life has modified since we as soon as had that dialog.
This new journey is about reinvention, new alternatives, freedom, and pleasure. My buddies inspired me to promote my merchandise on-line, and that is how one factor led to a different, and the journey of NOEMA started.
Mallorca, the place I’m from, has been the supply of my inspiration.
How would you sum up the aesthetic?
Simplicity. The return of simplicity in how we gown and dwell is the inspiration for NOEMA, a sustainable model outlined by a contemporary and laid-back design. This idea is expressed in an easy, timeless, sensible wardrobe and dependable residing necessities with a style of Mallorca.
Who’s your buyer?
Our clients are girls between 28 and 55, main their lives via their occupations and/or household duties. Our clients have robust values like loyalty, kindness, honesty, dedication, and compassion. They’re aware of the atmosphere, which makes them dwell a accountable way of life. They’re fashion-conscious girls who consider in high quality versus amount and recognize pure materials.
Their way of life goes from driving their youngsters to high school earlier than work to dinner events, charity occasions, trend reveals, conferences, summer season holidays, ladies’ nights out, skilled conferences, and many others. Their hobbies are yoga, procuring, studying books and trend magazines, taking part in tennis, taking part in an instrument, and studying a second language. Nevertheless, they want for extra time. A few of our clients really feel responsible as a result of they don’t have the time to buy groceries and don’t know gown superbly and comfortably from the start of their day to the top. They wish to get pleasure from extra high quality time with their households and dream of an easier life. They want to get pleasure from easy moments effortlessly.
We’re the one model to go to resolve their issues. We nurture the easy and simplistic way of life within the Mediterranean methods. Uncomplicated residing is our general inspiration. NOEMA’s easy method of uncomplicated happiness is current in our every day lives, however we frequently miss it. Magnificence and ease are potential.
To summarise, we provide simplicity, magnificence, consolation, femininity, easy residing, and sustainability. We transport our clients to a relaxed, easy, stunning place with timeless, high quality craftsmanship items, the less-is-more method to on a regular basis residing.
What are the cornerstones of your organization?
Sustainability, high-quality materials, and timeless items.
One of many perceptions that eco-friendly trend is outdated and costly comes from the lack of understanding to determine moral trend manufacturers. Nevertheless, because the founding father of a sustainable model, I discover it difficult to alter individuals’s consumption habits.
To additional develop our sustainable model available in the market, we use social media platforms to tell our clients about our core values, equivalent to eco-friendly, moral, and native manufacturing, recycled materials, vegan materials, and no waste whereas providing engaging types.
As a sustainable model, we encourage customers to decelerate their closets and to buy responsibly. We consider in high quality versus amount, high-quality and timeless items that may be worn yr after yr.
On each degree, NOEMA seeks to maintain our surroundings so our clients can really feel happy with each product they take dwelling.
Which was the primary piece you designed, and the way did it come about?
The white Sandy Gown product of linen was my very first design. Throughout lockdown, the potential of returning to Mallorca was taken away from me. As an alternative, the one factor I might do was daydream in regards to the sun-drenched seaside way of life I had rising up. My inspiration was the sand. Its whiteness, asymmetrical and wavy methods inspired me to attract a laid-back, easy, asymmetrical white gown. On the time, I envisioned a gown I might put on through the day and evening solely by altering the footwear.
To my shock, this gown was effectively obtained, so on the time, we additionally made it in blue with an identical masks. One yr after I launched this gown on my web site, we nonetheless promote it in white and black on my web site.
What’s in your present temper board?
Mallorca’s panorama is the inspiration for our new SS24 items. The colours of the ocean and skyline, the flower blooms, the sample of leaves, and the whiteness of the sand are examples of temper colours. The calmness of the ocean, the delicate wind on the pores and skin, and the recent odor of being near the ocean encourage the approach to life our garments transmit.
Nature’s essence and superior aesthetics inform us the whole lot we have to know. A message embedded with magnificence at its purest utilizing the best touches of the colour nature affords.
The colours of our canvas for the next season spotlight the essence of a relaxed way of life and nature. We belief nature and its coloration combos, letting magnificence be in its purest kind.
Inform us in regards to the course of.
All of the items are handcrafted in Eire with pure materials like Irish linen, Irish wool, and Natural bamboo silk at coronary heart. Throughout manufacturing, an inner high quality management system is utilized to make sure that the top merchandise that attain all clients are in response to high-standard tips.
NOEMA’s foremost world or beliefs are that we’re a part of a linked ecosystem extending past Mallorca and Eire’s stunning shoreline. The intention will not be solely so as to add easy model to your life but additionally to be a guardian for the planet we dwell on.
NOEMA strives to make sure that each useful resource used prioritizes sustainable practices. Subsequently, manufacturing is native and clear throughout all elements. Moreover, every bit is made by hand, serving to to scale back waste, improve effectivity and shield pure assets in order that the welfare of individuals, animals, and the atmosphere is a prime precedence.
On each degree, NOEMA seeks to maintain our planet so our clients can really feel happy with each product they take dwelling.
At the moment, what’s your favourite piece, and the way do you put on it?
My favourite piece is the Nerissa Shirt. I’ve produced this shirt in 4 colours, white, yellow, purple, and not too long ago black. The voluminous balloon sleeves and wrap-over bodice create a stupendous, flattering determine. I put on these items from morning to night, feeling superbly dressed and comfy. It’s an easy piece that makes me really feel neatly dressed.
I put on the white or yellow Nerissa shirt with denims, lengthy boots, or ballerinas. I put on the black Nerissa shirt with shorts and skirts to spice up my look and the purple one with white pants to create distinction.