Perfumery evolves constantly to reflect the tastes and lifestyles its fans. Maison 21G serves as a vibrant laboratory that captures real-time customer ingredient preferences by age, country, and season. This unique approach helps the bespoke boutique stay on top of current trends. It allows the brand to know what scents appeal to different demographics, and what the latest season’s desires are for fragrance creation.
Here are the latest trends in perfumery, as observed by Maison 21G founder, Johanna Monange, and her team of skilled scent designers across Asia, based on real-life experiences. These trends are genuine and by reading these few chapters, you’ll be ahead of the niche perfume game in finding the perfect trending scent for the summer season.
Fresh and Vibrant Woody Tones
“A significant trend that has emerged is the growing popularity of fresh and sheer woody notes Men and women alike are drawn to woody fragrances. Women customers, in particular, are increasingly drawn to the depth and richness of woody scents such as vetiver, sandalwood, cashmere wood, patchouli and oud. These notes have a sophisticated foundation that oozes freshness, warmth and vibrancy. They also exude elegance, sophistication, and a distinctive sillage. Woody notes are also ideal for bringing long-lasting freshness needed for the hot and humid summer season in Asia.”
“At Maison 21G, our customers love to bring a fresh, modern twist by blending these woody notes with elements of freshness or sensuality. Many of our clients mix these deep, earthy woody scents with fresh scents like ocean and citrus, such as bergamot, ginger, and tea, or enhance them with sensual hints of tonka bean, fir balsam, or ambergris. This blend of woody notes and warm tones creates a fragrance that is both energizing and attractive, which makes it a popular choice. Some of our most popular creations are Vetiver Vituoso GingerSleek Sandalwood and Tea. Sage and Oud Outshine each other.“
“Vetiver VirtuosoMany women have been surprised by the popularity of. It is made from roots that are extracted from Haiti. The traditional vetiver scents are not the same as this one. Vetiver Virtuoso Maison 21G has reimagined this classic scent with a contemporary twist. It infuses it with freshness, sophistication, and vibrant depth. This creates a sensory experience that is both refined and refreshing. It is suitable for any occasion, from daytime to evening, making it the new trendsetter in fresh woody scents for women all over Asia from Singapore, Vietnam, Hong Kong, South Korea to China.”
“Oud continues to trend, though Asian customers often prefer it without the too animalic notes for night outings and seductive moments. Oud Outshine The natural oud extract in by Maison 21G creates a fragrance that is unique. The scent is not as strong as many oud-based perfumes. Oud Outshine This fragrance has been created without animalic notes and replaced with a floral note to create a refined, clean, new sensual experience. This fragrance exudes an aura of luxury, chic sophistication and attraction, enveloping the wearer in a distinctive sillage.”
Fresh Natural Floral Aromas
“Another trend gaining momentum is the demand for green, natural floral scents. Florals like muguet (lily of the valley), mimosa, osmanthus, and peony, after still trending iconic rose, are becoming increasingly popular, appreciated for their delicate yet vibrant notes. At Maison 21G, our customers like to enhance these floral notes with complementary fresh invigorating accents for the summer such as bergamot, ginger, tea, verbena, and rhubarb, or blend them with woody undertones to create a unique, long-lasting, crisp, elegant, and delicate enveloping floral-woody olfactory experience.”
“Our bestsellers include Mimosa Mantra with Bergamot mix, Muguet Muse With Patchouli, Peony Pearl with Verbena. Rose Ritual with Honey. Floral scents no longer belong exclusively to women. Men are increasingly incorporating floral scents like rose and mimosa in their perfumes to achieve a freshness and delicateness. This trend reflects the growing demand for unisex scents that cater to a variety of preferences. Some of the most popular products in this section include Rose Ritual You can also find out more about the following: Havana, Rose Taif and Oud You can also find out more about the following: Mimosa Mantra & Vetiver.”
Second Skin Scents Inspired by Spirit
“The third notable trend is the creation of bold, original scents that exude skin-like sensuality. Our customers are experimenting more with bolder combinations. These include cognac, whisky and blends of warm spices, Arabica, coffee and dark chocolate bean extracts. These intense, rich ingredients create perfumes with character and sensuality. They appeal to those who want to make a bold statement about their style and personality. Our Black Collection features unique scents like Secret Spirit The fragrance of the legendary Cognac XO, from our Hennessy partnership Leather Lust (made with just a hint of Arabica coffee extract), Ambergris alchemy, a rare and ultra-sexy ingredient that lasts more than 20 hours!”
Johanna Monange, her team of experienced scent designers in Asia and their dedication to their craft continue to push the boundaries of creativity in the world perfumery. Maison 21G’s polysensorial, interactive boutiques and customer-centric approach ensure that the brand remains at the cutting edge of fragrance trends, fostering experiences of creativity, sharing, and education. You can expect to find scents at Maison 21G that speak to you on a personal level.
This article first appeared on Grazia.
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