Designer Jane Hebden has formally launched her new equipment model Amelia Scott.
Hebden was beforehand head of inventive at jewellers Olivia Burton. Hebden began at her earlier firm on the age of 19 as an apprentice in digital advertising, earlier than transferring into the design crew and changing into one of many senior creatives within the enterprise.
The debut Amelia Scott assortment combines the founder’s love for classic, color and sparkle. Entry worth factors begin at £69 for jewelry, exiting at £159 for extra intricate, ornate items, that are principally constituted of 925 recycled sterling silver and embellished with vibrant cubic zirconia.
The model can be launching a spread of scrunchies beginning at £20, that may be stacked alongside the jewelry that are designed in London and handmade within the UK.
Hebden added: “I began to search out my most ‘vibrant self’ throughout and after lockdown – carrying color actually does enhance my temper and I needed to share the enjoyment of colors with others, which was my primary motivation to start out the model.”