Reverso Stories The exhibition will make its North American premiere in Manhattan, in 2023. It seems New York is a right fit for the Reverso’s Art Deco origins which is steeped in design also. This was after all a watch created by Jaeger-LeCoultre The Reverso was introduced in 1931 and has been used for more than nine decades. Its blank metal reverse side has been decorated since then with enamel, engravings or gemstones.
IRON 23 will host the exhibition from November 3, 2023 to November 22, 2103 The ‘Reverso Stories’ exhibition also happens just ahead of the grand opening of Jaeger-LeCoultre’s new flagship boutique on Madison Avenue. The exhibition is divided into four main themes: Story of an Icon; Style and Design; Innovation and Craftsmanship. There is also a digital art installation by Korean artist Yiyun Kang; plus a space devoted to the video series ‘In the Making’, which reveals the facets of the 180 crafts practiced in the Manufacture; a room dedicated to Japanese artist Hokusai, whose works have been reproduced on Reverso timepieces; the 1931 Café serving an Art Deco-inspired menu; and hands-on watchmaking Discovery Workshops within the Atelier d’Antoine. Elsewhere, the exhibits will include the 2023 Reverso models launched at Watches and Wonders and two new Reverso Tribute Enamel models that will be launched during the New York season of ‘Reverso Stories’.
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Jaeger LeCoultre Reverso Tribute Chronograph, one of the latest releases, is available in a rose gold and stainless-steel versions. The steel version is distinguished by its distinctive blue accents, while the gold-accented model is the other. Reverso Tribute also has a Chronograph as well as Small Seconds and Tourbillon models.