The Tradition of Naming Rolls-Royce Motor Cars The rich history of the brand is tied to mythical beings and celestial bodies. The names give each model a unique feel and sense of heritage. The Grey Ghost was the first, then came the Silver Ghost which broke endurance records at the beginning of the 20th century. Silver Ghost wasn’t just a car; it was an experience that whispered tales of luxury, sophistication, and timeless elegance. Silver Ghost has remained a name of tradition, luxury and innovation for more than 100 years. It’s as if the car possesses qualities beyond this world.
In 2009, the first Goodwood-era Rolls-Royce Ghost was born, as a tribute to the original Silver Ghost. Today, Ghost embodies modernity and allure, while staying true to the brand’s heritage. The name Ghost is meant to emphasize the smooth, ethereal ride offered by modern Rolls-Royces.
“Rolls-Royce motor cars named after spirits or ethereal entities evoke a sense of mystique. The tradition dates back more than 100 years and is deeply rooted. Rolls-Royce is the most prestigious name in luxury and has always been above and beyond the automotive industry. Names like Ghost and Spectre distinguish our brand. Rolls-Royce commissions are instantly recognizable not just by their design, but also by their names.” — Martin Fritsches, President & CEO, Rolls-Royce Motor Cars, NA
Rolls-Royce Ghost, the legendary car, has become synonymous for luxury, craftsmanship, and extraordinary. The name Ghost is a gateway to an elegant and excellent world. Ghost represents perfection in the world of luxury.
The names selected for Rolls-Royce The vehicles themselves carry symbolism, reflecting what the company is trying to convey. Names like Phantom Wraith and Spectre radiate mystique and grace. Corniche Dawn and Shadow are other names that invoke fleeting emotions and concepts. Regardless, a Rolls-Royce motor car’s name evokes unparalleled quality and bespoke craftsmanship.