The two luxury brands have collaborated to create a single malt whisky that combines the values of both. We are talking about Bentley and The Macallan launching ‘The Macallan Horizon’. This single malt Scotch Whisky is packaged in a horizontal vessel with a 180-degree twist. The design is bold and striking with many details etched in. This whiskey bottle is unlike any other. It’s a real departure. Aluminum ribbons encircle the glass and are designed to be displayed in a horizontal position. They were inspired by the materials that Bentley used when making their cars.
The whisky is protected by low-carbon leather in chestnut. The Macallan stills were used to make the copper for the copper frame. Other details include an inlay of oak wood on the closure – made from one of the six casks used in the maturation of this whisky and inspired by the Bentley Drive Dynamic Control rotary dial. The sculpture also is finished in Bentley’s Crown Cut Walnut veneer, used for its cars. Aromas of oak, leather and dried fruits and spices are combined with the aromas of Bentleys.
Adrian Hallmark, Bentley’s Chairman and CEO, comments: “We’ve spent years working with The Macallan through our partnership, taking time to craft this incredible first joint product that represents the best of both brands. Centered on innovative materials throughout that reflect our focus on the future, the end result – both the whisky and the vessel that contains it – are stunning, and represent a new benchmark for design, materials, and quality in this space.”
Jaume Feras, creative director of The Macallan said: “The Macallan Horizon is the most complex and visionary whisky project that The Macallan has embarked upon, and has required a profound and ongoing exchange of expertise with the team at Bentley Motors. The knowledge exchange and collaboration we’ve undertaken with Bentley has inspired us to look at things differently. Everything in the spirits industry is vertical. Our stills, our bottles, etc. When we looked at the horizontal plane that Bentley’s grand tourers occupy, it made us consider if and how we could adapt this format for whisky, which ultimately requires to be poured and enjoyed.
“The beautiful design we have created together for The Macallan Horizon and the unique materials that have been incorporated are testament to the incomparable craftsmanship, innovation, and creativity for which The Macallan and Bentley are renowned.”
Macallan Horizon is only available in 70cl and can be purchased from Macallan Estate Boutique, other domestic and international retail Boutiques and off-trade retailers.