Automobili Pininfarina unleashed its mastery in 2023, unveiling three exquisite and highly covetable creations that flaunted the brand’s distinctive portfolio expansion. The Battista Edizione Nino Farina design concept, the B95 Barchetta and the PURA Vision concept are all examples of the commitment that this prestigious manufacturer has shown to a discerning clientele.
Crafted personalization
Automobili Pininfarina introduced a pioneering new era of electric luxury with the PURA Vision design concept, a striking interpretation of an electric Luxury Utility Vehicle (e-LUV); with bold proportions combining timeless beauty with exquisite detailing, and show-stopping features such as a narrow glasshouse and tri-opening pillarless doors, expertly expressing the brand’s new PURA design philosophy.
The B95 hyper Barchetta is a pure electric, open-top car, influenced by PURA’s design philosophy. The open-topped, flowing bodywork of the B95 contrasts with its exquisite technical details for a dramatic interpretation. The handcrafting of this masterpiece design will start in 2025 to mark the 95th anniversary Pininfarina SpA.
The Battista Edizione Nino Farina was introduced at the Goodwood Festival of Speed last year, representing an exclusive tribute to racing legend Nino Farina – nephew of company founder Battista ‘Pinin’ Farina and the first Formula One World Champion, with each of the five unique examples, features an exquisite detail that references a different milestone in Nino’s racing career.
Industry Recognition
Automobili Pininfarina enjoyed industry recognition in 2023 as its trophy cabinet continued to fill with silverware, with Chief Design Officer, Dave Amantea, being named among Bloomberg Businessweek’s ‘Ones to Watch’, thanks to his work on the company’s PURA design philosophy and, specifically, the PURA Vision e-LUV concept.
PURA Vision received further recognition in the form of a PURA Vision Award. ‘Best Use of Materials in Design’ CarDesign Spain won the award for sustainability and quality at the 2023 New York Product Design Awards. ‘Automotive & Transport – Cars & Motorcycles’ The category as well as ‘Platinum Award’ London Design Awards