John Lewis, a British retailer of contemporary jewellery, has launched an online shop featuring Auree.
Coinciding with the start of the Spring/Summer season, a curated edit is now available within the store’s jewellery section, including necklaces, bracelets, rings and earrings priced from £35.
The launch marks the continuation of a wholesale expansion of Auree, who work with a select number of “highly desirable” retailers with an appreciation of independent small businesses, and with whom they have a shared ethos.
There are many delicate and colourful designs, such as multi-gemstone rings and bracelets, drop earrings, gemstone studs, and scallop-shaped rings.
The other pieces include initial pendants, fingerprint, handprint and footprint pendants.
Each piece is made from sterling silver, 9ct solid gold, or stealing silver. They are then covered in a thick layer 18ct (gold vermeil) to make them durable and wearable for many years. Every piece of jewellery has been finished to the “highest standard” and is guaranteed for five years from the date of purchase.
Amelia Carmichael, founder of Auree Jewellery, said: “I am thrilled that Auree has been selected to join the John Lewis curation of online jewellery brands. I can’t think of a perfect partnership than this iconic, forward-thinking retailer that is loved and trusted by our customers across the UK. Like us, they value quality, responsible retail and exceptional service.”
Sonya Mowll, partner and category lead, Jewellery and Watches at John Lewis, added: “We are delighted to welcome Auree to our portfolio of beautiful jewellery brands at John Lewis.
“The Auree jewellery collection is abundant with colour and our curated edit showcases the best of the brand, and importantly the customer favourites. We are proud to work with a brand that puts the customer at the heart of everything they do, and upholds our John Lewis brand values with regards to quality, craftsmanship and beautiful design.”