SHH (also known as Sincere Haute Horlogerie) has launched its latest SHH Store in Pavilion Kuala Lumpur. Upon walking through the glass doors and clients are greeted by a sprawling space of 5,000 square feet that holds a main display area bathed in warm copper earth tones — a signature colour scheme of the brand. While the boutique’s stylistic sophistication echoes existing SHH boutiques in the region, the Kuala Lumpur store stands out from its Southeast Asian counterparts for being the largest boutique in the region to date and is the only SHH boutique equipped with its very own private dining venue and bar.
SHH’s main display area holds exquisite podium capsules with a rotating selection of the rarest horological highlights, each displayed with individual interactive digital panels that offer the finer details of the piece’s mechanics, heritage and watchmaker. The 17 brands on display include Arnold and Son, Christiaan Van Der Klaauw, Credor, Cvstos, Faberge, Ferdinand Berthoud, H. Moser & Cie., Lang & Heyne, Louis Moinet, Montblanc, and Parmigiani Fleurier. The concept is to equate exquisitely crafted watches to works of art — and by doing so, displaying timepieces like artwork in a museum, invite clients for a closer look while simultaneously learning more at their own pace.
Read More: Parmigiani Fleurier’s Tonda PF Sport Embodies Personal Freedom and Pleasure
SHH is not only about the luxury brands, but also about the personalized shopping experience. This experience encourages clients to take their time exploring each independent timepiece in a comfortable environment. As Mr. Ong Ban, CEO of Sincere Fine Watches states: customers are encouraged to “come together to exchange knowledge, discuss their passion, and immerse themselves in the world of haute horlogerie”.
SHH opened its new boutique at a moment when the sophistication of watch collectors is increasing in Asia. There is also a demand for independent brands to provide a deeper experience. As one of Singapore’s most established names in luxury watch retail, Sincere Fine Watches has grown since its inception in 1954 to currently operating in more than 20 boutiques with a network of points-of-sale spanning countries including Australia, Malaysia, Singapore and Thailand. SHH wants to capitalize on this growth while raising the bar in terms of quality for the watch collectors’ retail experience.
To find the latest luxury watches click here.