Nivoda has rebranded as a B2B diamond and jewellery marketplace.
The company stated that these changes signalled a “profound shift” in the way jewellers engage with their craft and customers.
Nivoda has stated that the main driver behind the change is a desire for a more streamlined diamond purchasing process.
The company is also aiming to be a key support for retailers gemstones by “removing the complexities of multiple suppliers and invoices”.
CEO David Sutton said: “it’s crucial that our branding reflects our commitment to helping our customers be successful. We see our customers’ profits as our responsibility. The first impression people have of Nivoda has to match what’s actually happening inside the platform and the experience customers have while using our products and services.”
Nivoda believes that it is now a custodian for each intricate detail and allows jewellers the opportunity to fully immerse themselves in their craft.