Male jewelry model Serge DeNimes has seen its gross sales soar 20% to £2.4m in 2022, up from £2m in 2021.
The corporate attributed this enhance in gross sales to its profitable launch within the USA and its new Seven Wonders assortment.
The corporate staged a profitable pop-up in New York two years in the past and final October launched its personal US web site and warehousing so it might ship on to US prospects.
The model now plans to roll out additional growth with warehouses in Australia, Asia and throughout Europe.
Based mostly on its constant ranges of development over the past 12 years and the large push within the States, gross sales are projected to hit £4m this yr and greater than £6m in 2024.
Oliver Proudlock, founder, stated: “Phrases comparable to value its weight in gold or silver have stood the check of time for an excellent cause and high quality runs via every little thing we do.
“We work extremely onerous to remain abreast of recent traits and launch 4 new collections a yr. We’re so pleased with the brand new Seven Wonders items which take a step again in time to reconnect with the traditional wonders that proceed to form modern artwork.”
He added: “Different stars comparable to Harry Kinds, Shawn Mendes and Frankie Ocean put on their jewelry with delight and have impressed rising numbers of males to attempt new Serge items. Jewelry was as soon as seen as an afterthought like a hat or watch however now it’s making the entire outfit.
“Males are more and more utilizing equipment as a extremely highly effective option to talk and we’re delighted to be on the forefront of that pattern. That really genderless really feel in trend, the place companions can share what they wish to put on, has been huge for us. We’re not only a males’s model and have rising numbers of feminine prospects. Males’s pinky rings are the identical measurement as most ladies’s center fingers.”